UI & UX Unification


Target Business:

Enterprise level E-commerce product (B2B)


After this experience for a continous 8 month, I created the Internal Design Guidelines and I become the live-wiki of the department. I helped other teams to assess whether their designs are conforming to the guidelines. The quality of the product overall is improved.


After the E-commerce product has been developed for half of a year and many features are developed. Some unification problem among different teams starts to appear. Though with a lengthy Design Guidelines, many minor designs issues are not covered and are different from different team. The problem could be as small as “Should we have a close button on a modal?” or as big as “What should be the input work flow?”

Why this important?

From the user experience, it is obvious that different (even if that’s a minor difference) operation patterns create memory burden for the user. As the membory burdern increases, the ‘last straw’ will finally drive the user to have a try on other similar products. For enterprise level products, the user operates so often some times he / she is almost instinctively click / type (just same as you type your name without thinking) something. If unexpected repsonse appears, operation efficiency will obviously decreases and in the end human resource waste will increase.

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